Seventy percent of our coastlines are in the developing world, but representation at the global stage is disproportional. The harsh truth is, if we aren’t being inclusive and equitable, we aren’t going to move the needle on the things that really matter, the things that are integral to our very existence, and we will continue to fail. As humans continue to destroy habitats and explore the last wild places, we can look forward to more frequent unintended consequences like pandemics and perhaps even global lockdowns. Building the mechanisms that would enable us to continue the important work of conservation no matter what, should be our priority. So, if we truly want to save our oceans, never forget: every coastline needs a local hero.