Short film Humanity’s Impact explores the question:
‘How many plastic bottles do we produce globally in real time?’
And the accompanying Augmented Reality app
invites users to interact with the data on a personal level.
Did you know that globally, we produce about 1 million plastic bottles per minute?
What does that number even look like? This is what you’re about to find out in Humanity’s Impact.
Set in a 1960s American suburb test site that is populated with plastic test dummies, the film unleashes 20,000 bottles per second that crash onto the unknowing cast of dummies. The bottles burst through the kitchen window, and engulf the family dog. The suburban paradise is quickly flooded, revealing the terrifying scale and rate at which we pollute our planet. Only 9% of the overwhelming pile of plastic bottles actually gets recycled, the rest is dumped or burnt, or ends up in landfills and our oceans.
Augmented Reality App
To be able to understand our own consumption behavior better, we partnered with interactive design studio Superposition to release the augmented reality app Humanity’s Impact to help users relate to consumption-related data on an even more personal level. For example, users can drop 20,000 bottles into their own kitchen or bedroom, pledge to reduce their own plastic use, track their progress, take a photo with their data and share it on social media to motivate others to take part. The app is available for free right now on the Apple App Store and on Google Play.
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Before we made the highly successful film Wasteminster for Greenpeace, we made the pilot film Humanity’s Impact. With the film, we wanted to explore if we could make visible the incredible data related to humanity’s impact on our planet, putting a picture to the numbers.
Both the animated series and the accompanying augmented reality app unleash impressive data simulations, visualizing the tremendous scale in which our consumer culture operates.
The project aims to create awareness and inspire action towards a more sustainable future
— Read on www.studiobirthplace.com/humanitysimpact